Why Internet Radio is The Biggest Advertising Opportunity of The Future?
Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books. This is because listening to music can be enjoyed while doing other activities. Before I go further, let me make an important distinction: there are two types of listeners, lean back and lean forward. Lean back listeners hear music programming via a playlist or radio station (think “set it and forget it”), whereas lean forward listeners actively select individual songs. The majority of people prefer a lean back experience. In 2014, one third of Americans used their phones to stream music. Young adults (18-24) listened to internet radio more than terrestrial. Two of the top five most popular apps in America ( Pandora and Youtube) are used for streaming music. With Americans now spending more time on their phones than watching television, there has never been a more opportune time to maximize internet radio experiences.
Sourse : Forbes
Johnstone Sound is a global station, which means any online media device can hear the station. Our main aim is to serve the local area of Johnstone, Renfrewshire, but remember people from johnstone are all over the planet and love to hear local programming from their hometown.
This is a great opportunity for your business to get on board to broadcast your message.
The best thing is its NOT expensive, we are a non profit station we have no base and the station is based on the cloud our presenters connect to the cloud to broadcast their shows, they can be from anywhere in the world but as long as they have a passion for johnstone and radio then this is the ideal platform for them to broadcast their shows.
To you the local business owner, sole trader, national company, whatever the size of your business we can help get your message out there.
We ask all our supporters for a 3 month commitment.
All our costs are plus a production fee of £30, this is a fee we need to pay the professional production house to get your commercial right Its a one off fee.
Every hour with your business details at the start and end of the top of the hour news. Our news is locally produced and presented. Plus a 30 sec commercial played during our live Johnstone Sound productions, a ad on our website linking back to your business.
£40 per month 50% production fee discount, 3 months commitment .
30 sec fully produced audio commercial aired every hour for 1, 2 or 3 months is only £60 which works out at £5 per week, 1 month is £40 , 2 months is £50
Sponsored LIVE show, weekly, which includes full imaging to get your message out there for the full length of the LIVE show which is normally 2 hours per week. Production fee is a little higher for this at £40 one off and then a fee of £30 per month, again over 3 months is £90 plus the production cost. This is a great package you get:
- Presenter business id on every link
- Ad played every 15 – 20 mins during the live show
- Show title with your business name on it
Station sponsor (IF AVAILABLE), is very limited and you get full connection with the station this cost £600 for the year, plus £50 production fee. you get:
- FULL connection with the station on the station logo
- FULL audio commercial production played every hour
- FULL sponsored LIVE show weekly (or when available)
- FULL press coverage on social media.
Remember our presenters work during the day as most have full time jobs, so there maybe a slight delay on availability.
Community and charities welcome to advertise their event or fundraising events for FREE. ( subject to availability )
****Current listening figures for Feb to March 2020 is 3500 an increase of 10% compared to last 30 days****
Never forget you are supporting a non profit community group, and your support will be recognised online on our website this is for ALL supporters with a link back to your business.