The OVO Hydro is the new title partner for the Finnieston concert venue, formally known as the SSE Hydro.
Having reopened its doors in September after 18 months due to the pandemic, the venue is expected to welcome over 1.2 million visitors next year – including when thousands of delegates meet at the SEC for COP26.
The new title partner, OVO Energy, say they are committed to supporting the venue in further reducing the environmental impact of its world-class entertainment programme.
Colin Banks, OVO’s Head of Sponsorship & Partnerships, said: “At OVO, we want to develop purposeful partnerships which reflect our commitment to make zero-carbon living a reality – not just in the home, but in the things we love doing too, like going to see our favourite band or comedian.
“That’s why we share in the OVO Hydro’s ambition to help live entertainment in becoming more sustainable. It’ll take time, but together, we want to make lower-impact live events a headline act in their own right and the ‘Greener Arena Certification’ process is an incredibly positive step on that journey.
“We’ll also be supporting the venue in identifying practical ways in which we can help to further reduce its environmental impact, without detracting from the OVO Hydro’s first-class visitor experience. We look forward to releasing more detail around some of the initiatives already being put in place, in the very near future.”
Debbie McWilliams, Director of Live Entertainment at the SEC, added: “We’re delighted to welcome OVO Energy as title partner of the OVO Hydro at what is a hugely exciting time for the venue.
“We’ve endured a long wait for live entertainment to return, but now we are back and looking forward to our biggest ever schedule of events in 2022.”