Major brands fined nearly £500,000 for ‘intrusive’ messages

We Buy Any Car, over-50s financial services provider Saga and retailer Sports Direct have between them been ordered to pay £495,000 for sending unsolicited and “intrusive” messages to consumers.

The Information Commissioner’s Office (ICO) ordered the fines after the well-known companies were found to have sent more than 354 million nuisance emails and text messages. None of the companies had permission from people to send them marketing messages, which is against the law.

We Buy Any Car was fined £200,000 for sending more than 191 million emails and 3.6 million nuisance texts. Saga Services and Saga Personal Finance were fined £150,000 and £75,000 respectively for instigating more than 157 million emails between them, while Sports Direct was fined £70,000 for sending 2.5 million emails.

”Getting a ping on your phone or constant unwanted messages on your laptop from a company you don’t want to hear from is frustrating and intrusive,” said Andy Curry, head of investigations at the ICO.


“These companies should have known better. Today’s fines show the ICO will tackle unsolicited marketing, irrespective of whether the messages have been orchestrated by a small business or organisation, or a leading household name. The law remains the same and we hope today’s action sends out a deterrent message that members of the public must have their choices and privacy respected.

“Companies that want to send direct marketing messages must first have people’s consent. And people must understand what they are consenting to when they hand over their personal information. The same rules apply even when companies use third parties to send messages on their behalf.”

We Buy any Car sent emails to people who had requested an online valuation of their vehicles.

The Information Commissioner found that the initial emails sent after a valuation request were made within the law, but that subsequent emails which also promoted the We Buy Any Car service were unlawful because they contained marketing material, and were sent without consent. The messages were sent between April 2019 and April 2020.

Saga Services Ltd (SSL) and Saga Personal Finance (SPF) instigated emails using partner companies and their affiliates. These companies used data lists of people who had not given permission to be contacted.

SSL instigated more than 128 million emails between November 2018 and May 2019 and SPF more than 28 million over the same period. Both companies have been issued with Enforcement Notices ordering them to stop any illegal direct marketing within 30 days or face court action.

Sports Direct sent 2.5 million emails as part of a re-engagement campaign between December 2019 and February 2020 with people they had not contacted for some time. They were unable to show any evidence of consent to contact the recipients.

The ICO has issued 17 fines totalling more than £1.7 million so far this year for breaches of direct marketing laws.

UK Covid insurance payouts top £1 billion


Small UK companies that demanded their insurers cover claims for losses accrued during pandemic lockdowns have received more than £1 billion in full and interim business interruption payouts to date.

Businesses ranging from restaurants to nightclubs and wedding planners to beauty parlours in January won the right to insurance payouts after Britain’s highest court ruled many policies should cover losses caused by the Covid outbreak.

The Financial Conduct Authority (FCA), which brought the closely-watched test case on behalf of policyholders against major insurers, said 27,248 companies out of the 42,308 which had had claims accepted had received at least an interim payment.

Work starts on £4m commercial property in East Kilbride


Work has started on a £4 million speculative commercial property development in East Kilbride.

Knight Property Group has appointed Paisley-based Clark Contracts as the main contractor for phase two of Langlands Commercial Park, which the developer hopes will take advantage of strong demand for industrial and logistics space in the central belt.

The project is due for completion in April.

If you have been forwarded this article and would like to sign up, or view our new range of newsletters, click below:​ 



The Herald Scotland

The Herald Scotland

The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The title was simplified from The Glasgow Herald in 1992